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Assistive technology for brains that stall

TBI  ·  ADHD  ·  Executive Dysfunction  ·  Task Paralysis  ·  Action Inertia

Bodies at rest Tend to stay at rest. Bodies in motion Tend to stay in motion.

Getting started can feel the same way.
Do Now helps turn inaction into action—and action into momentum.

You don’t need another list of everything you haven’t done.
You need to know what to do next.

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No credit card required  ·  No diagnosis required  ·  Works on your phone

The gap

The problem isn’t knowing what to do.

You know.
You may even want to.

But knowing, wanting, and doing aren’t the same thing.

There’s a gap between intention and action.
Crossing it can be the hardest part of the day.

“I can’t get him to start. But once he starts, he keeps going.”
— Wife and care partner, four years after her husband’s brain injury

Task paralysis

Sometimes the task itself is what stops you.

Task paralysis is the body at rest. A task feels too overwhelming, complicated, uncertain, or demanding to begin — so it doesn’t begin. Knowing what to do doesn’t move you. Wanting it done doesn’t either.

You can know a thing needs doing.
You can want it done.
You can know exactly how to do it.

And still not start.

Too big. Too complicated.
Too many decisions. Too many steps.

You don’t know where to begin, so you don’t.

It isn’t laziness. It isn’t procrastination.
It isn’t a character flaw.

Do Now doesn’t hand you a bigger checklist.
It makes the task smaller.

Need more help? Do Now breaks it down further.
Need less? It gets out of your way.

The help adapts to you—not the other way around.

Do Now asks how much help you want getting started, how much detail you want, and how much you want decided for you. Then it behaves accordingly — and you can change your answers any time.

DO NOW focus view — one task shown at a time with Complete, Snooze, and Skip actions

The focus view — one task, three choices. That's it.

Action inertia

Do Now’s job is to get you moving — and help keep you there.

Action inertia is the body in motion. Once you’ve started, the next step gets easier to take. Do Now works to move you out of task paralysis and into action inertia — one clear action to get you going, then simple prompts — and a reward you chose yourself — to help keep you going.

Starting can require enormous effort.
Once you’re moving, the next action can become easier.

That’s the shift Do Now is built for — at rest to in motion, and then staying there.

One action is enough to change the state.

So Do Now puts one action in front of you instead of everything at once.

One clear action.
When that’s done, the next one.
Then the next.

You supply the motion.
Do Now clears the path to the next step.

And as momentum builds, it can step back.
More support when you need it.
Less when you’re moving.

The goal was never to make you dependent on an app.
The goal is to help you keep going.

Built to keep you moving

Every feature is designed to reduce the friction between intention and action.

☝️

One thing at a time

See only your next essential action. No list overwhelm, no decision fatigue, no executive function tax before you've even started. Just what needs doing right now.

🎯

Focus Mode

A dedicated focus state that locks your attention on one task until it's done. For brains that hyperfocus or scatter — this is your anchor.

😮‍💨

Snooze without guilt

Not ready for a task right now? Snooze it — no shame spiral, no broken streak, no punishment. DO NOW just gives you the next thing and moves on.

☕

Built-in breaks

Rest is part of the workflow, not an afterthought. For brains with time blindness, breaks are scheduled into your day so you don't burn out and disappear.

🔁

Routines

Set recurring routines that run automatically. Starting your day doesn't require willpower or working memory — it just starts.

🤖

AI task breakdown

Staring at a big task and freezing? Paste it and AI breaks it into steps small enough that your brain can actually start the first one.

Premium
📋

Care plan upload

Have a plan from a therapist, clinician, or care partner? Upload the PDF and Do Now turns it into scheduled tasks and routines — so the plan doesn't depend on anyone remembering it.

Motivation isn’t the missing piece

You already want to. Wanting has never been the problem.

Do Now won’t hand you an inspirational quote, a streak, a guilt trip, or a notification telling you you’re behind. It makes the next step small enough to take.

Motivation gets you to the starting line. Momentum gets you past it.

Your goal. Your reward. Your reasons.

Tell Do Now what you’re working toward, and what you’d like when you get there. Both in your own words — a walk, a chapter of a book, a night with nothing planned. Whatever actually moves you.

Do Now holds the goal so you don’t have to. You only ever see the next action, never the whole mountain.

Finish something and Do Now says so. Skip something and it says nothing. No streaks to break, no points to lose, no red badge counting your bad days.

The only score is what you’ve done.

Built from lived experience

🧠 Built by a TBI survivor, for anyone who knows what it’s like to face the next step and not be able to take it.

“The hardest part isn’t knowing what I need to do. It’s crossing the space between knowing and doing. I built Do Now to close that gap.”
— Stephen Craig, Founder · Do Now Technologies, LLC · Kalamazoo, Michigan

Do Now began with traumatic brain injury.
The problem is much bigger than that.

No diagnosis required.

Setting this up for someone else? Start here →

Simple, honest pricing

The core app is free — forever. Premium unlocks AI and calendar sync.

Free

$0/mo

Everything you need to get unstuck — no expiry, no trial.

  • ✓ Unlimited tasks
  • ✓ Focus Mode
  • ✓ Snooze without guilt
  • ✓ Break reminders
  • ✓ Today & This Week views
  • ✓ Routines
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Premium

$8/mo

Less than $2 a week

Add AI task breakdown and calendar sync.

  • ✓ Everything in Free
  • ✓ AI task breakdown
  • ✓ 5 free AI breakdowns/month to try it
  • ✓ Calendar sync
  • ✓ Priority support
Start Premium

No credit card required to start  ·  Cancel anytime

💙 Hardship or student pricing available — email us. No questions asked.

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Our Story

When I was 16, I fell asleep at the wheel. The car swerved, rolled, and I was thrown from it. I survived — but my brain didn't come back the same.

For years after, I'd start things and leave them half-built. Projects, plans, whole businesses. Not because I didn't care. Because the connection between "I want to do this" and "I'm actually doing this" had been severed. I'd sit down to work and just... stop. I know how to ship things — I have built and shipped work for other people for years. But for my own work, the gap felt impossible.

I tried every productivity app I could find. Lists, timers, kanban boards, habit trackers. Most made things worse. More to look at. More to decide. More ways to feel behind before I'd even started.

Decades later, I finally built the thing I actually needed: one task, right now, nothing else visible. When you're done, the next one appears. That's DO NOW.

Read the full story →

— Stephen Craig, Founder
Do Now Technologies, LLC  ·  Kalamazoo, Michigan

Stephen Craig and his daughters

Stephen and his daughters.

Not for everyone. Built for someone.

DO NOW is not a project management tool. It's not for teams. It's designed for one person who needs to do one thing, right now, without drowning first.

Common questions

Is DO NOW really free?

Yes. Unlimited tasks, Focus Mode, Snooze, break reminders, and routines are all free — no trial, no expiry. Premium ($8/month or $64/year) adds AI task breakdown and calendar sync. You get 5 free AI breakdowns/month to try it before upgrading.

Do I need a diagnosis to use it?

No. If task paralysis is real for you, DO NOW was built for you. No paperwork required.

I've tried every productivity app and nothing sticks. Why would this be different?

Most productivity apps are designed for showing you everything you need to do at once. DO NOW is built around helping you take the next action — designed around executive-function challenges that can make starting, sequencing, and following through difficult. One thing at a time, no decision fatigue, no shame when you can’t start. Stephen built it because nothing else worked for him either.

What if I start a task but can't finish it?

Snooze it. Skip it. Come back later. DO NOW won't punish you or break a streak. The goal isn't perfection — it's momentum. Whatever you finish is more than what you finished before.

I struggle with time blindness — does this help?

Yes. Built-in break reminders and recurring routines create reliable time anchors in your day. You don't have to track time — DO NOW structures it for you.

What makes it different from a regular to-do app?

Most apps show you everything at once. DO NOW shows you one thing. No lists, no backlog staring at you, no decision fatigue before you've even started.

Can I cancel my subscription?

Yes, anytime from Settings. No hoops, no gotchas.

You already know there are things you want to do.
Do Now helps you do them.

Free forever on core features. Setup in 30 seconds.

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